Is Your Website Paying its Way?

Is Your Website Making Money For You Or Taking Money From You? (Or Do You Even Know?)

indianapolis copywriterYou paid good money… maybe even BIG money… for your website. It came with a job to do. And that job is to bring happy customers with pockets full of cash that they’re eager to spend into your place of business. But that is often not what happens—how about your website? Is it doing its job?

If not, it’s typically due to one or more of these culprits…

  1. The search engines can’t find your site. (Search Engine Optimization [SEO] is the art of getting a site “found” by the search engines. It’s not magic or rocket science, but it is necessary.)
  2. As a result, your customers can’t find your site either. (A search engine will likely deliver your site if your prospect searches for it by name and if that name is unique. i.e., “Bob’s Indianapolis Burgers”. But a search for something generic, like “Indianapolis burgers” may not deliver your site unless it has been optimized for that search term.
  3. If they do find it, the message is not compelling enough to keep them on the page (A visitor to your website is there for one reason, and that is to get the information they’re searching for. They don’t care about your founder or how many years you’ve been in business or any of the other “I”, “We”, “Our” or “Us”-laden paragraphs most websites contain.) so that they…
  4. Do something…Like visit your store. Or call for an appointment. Print out a coupon. Take advantage of a special sale. And eventually spend some money with you.

Here’s the Problem

 Very few websites accomplish any, much less all four, of these tasks. The reason is really pretty simple—most site owners don’t know how to promote their sites, they don’t know how to write for the Web and frankly, they don’t want to. Nothing wrong with that…the same could be said for painting or plumbing or replacing a defective light fixture. Or as my dentist said when I asked her how she felt about promoting her business via her website….

“I Don’t Want to Even Think About My Website—I’m a Dentist, For Crying Out Loud!”

Here’s the Solution

Team up with someone who…

a) knows how to romance Google and friends…how to make the search engines fall in love with your site and recommend you to its customers anytime someone goes searching for what you’ve got. And…

b) knows how to write copy that grabs your readers’ attention like a bear trap, then lead them down the Yellow Brick Road that ends with all the wonderful things your business can provide for them. Someone who can put some profit-generating sizzle into you pages…make your visitors want to grab their car keys and drive helter-skelter to your place of business right now! While your competitors hang out their windows with their jaws open wondering what all the commotion is about!

I Can Help You

I’m a Web copywriter (people are usually one or the other, not both)… here’s what that means for you.

SEO: Search Engine Optimization is the process of improving the visibility of a website or a web page in a search engine’s “natural” or unpaid search results. For example; I search for “Broad Ripple Salon” and because your site has been properly optimized, Google, Bing, etc., return your site higher up in the rankings than your competitor’s…so I click on yours.

Copywriting: Creating web pages that persuade…getting people to do something, as mentioned above. Something that entices them to visit your store, order your product, pay for your service…increase your profit. Writing designed to sell, not just entertain or amuse.

“Jerry asked if he could try to get my site on Google’s first page for the search term “Zionsville Dentist.” It took only 3 weeks to move from page 3 to page 1. He’s kept it there for over a year now and my site is the #2 unpaid result on Google’s first page.” Dr. Suzanne Germain, Zionsville, IN

I’d like to introduce myself by offering you this free service.

Let me help you answer the question stated in the headline above. I’ll do an analysis of your website for you…no charge, no obligation. You’ll discover how well your site is working for you based on the four essential criteria above. I’ll then provide you with some suggestions (if necessary) as to how to get your site capturing customers and churning out profits. And those suggestions are yours to keep and use any way you see fit. Implement them yourself…give them to your current webmaster…have me implement them for you.

To take advantage of this very special offer just shoot me an email with the subject, “Contact Me”. I’m only doing this for a limited number of businesses so don’t put off your decision. You have absolutely nothing to lose and you just might end up stuffing some extra cash in your mattress!

Jerry Grinkmeyer

Freelance Web Copywriter
Digital Media Marketer
jerry@jgrink.com

P.S. Oh yeah, I almost forgot. I can also provide you with great results-oriented copy for print ads, letters, direct response mailers, brochures…almost anything that has anything to do with marketing your business.